I don’t buy into Valentine’s Day. Never have. Never will. And not because I’m a grinch. I love love. I sell love for a living. I'm basically the Costco of relationships: big selection, better standards, fewer regrets. But Valentine’s Day? It’s… kind of icky. It’s a manmade holiday. (hello Hallmark and planes flying in roses from South America) Oh—before I go all-in here… I’ve got a gift for you . 🎁 I’m sending my Amazon bestselling book ( 2nd Acts: Winning Strategies for Da

I like football and I love love, but let’s be real: The Super Bowl isn’t won on "vibes," and neither is your life. Football has a scoreboard; your dating life has a group chat full of excuses. It’s time to stop manifesting and start coaching.   End the "Preseason" Era.  If you’ve been "just seeing what’s out there" since 2019, that’s not practice—it’s avoidance. Put on a jersey or get off the field. Draft for the Season, Not the Highlights.  Profiles are highlight reels; marr

Yes—these are damaging.“Dangerous” might sound dramatic… but after 30+ years of being a dating coach and matchmaker  (and no, that does not  make me old—thank you very much), I can tell you one thing with confidence: Attitude drives outcomes. In business. In golf. In my 20-year-old daughter’s film-school dreams that her film is headed to Sundance (according to her… and honestly I love that confidence).And especially in dating. So let’s clear out the beliefs that quietly ruin

Ok, yes — I’ve had years  to think about this… 30 , to be precise, as a dating coach and matchmaker. So can you settle for 2 or 3 out of the 4 standards ? Nope. Because here’s the problem: no one really teaches us how to choose a life partner. Most of us are winging it based on what we saw growing up, what our friends do, or whatever rom-com nonsense we accidentally absorbed on Netflix. But there are  standards. And there is absolutely no reason to settle . So today’s a short

The 2nd Act Dating Scorecard (below) Because we’re not freelancing our love life anymore. Hey, what a way to start a Monday, right?  Did I mention free book? See bottom, after quiz! How to use it:  Rate each line 0–5 0 = Nope • 1–2 = Sometimes • 3 = Mostly • 4 = Consistently • 5 = My standard (welcome to the penthouse) Total possible:  60   A) Clarity & Standards (0–15) I’m crystal clear on what I want  (relationship style, lifestyle, location, values). 0 1 2 3 4 5 I know

By AM   Not AI This isn’t about football… but also, it kind of is. Hang in there—some great tips below.  Did you catch the Bears/Packers game last night? Going into the third quarter it was Packers 21, Bears 3  and I’m thinking, “Welp. Wrap it up.” And then—because sports loves humiliating confident predictions—the Bears claw back and suddenly it’s 31–27 . Chaos. Momentum. A total reset. Now let’s talk dating. It’s 1/11/2026 . How many of you have already rage-scrolled, sighe

(with love from Andrea, a movie and film festival addict!) [MOVIE TRAILER VOICE — dramatic, playful, absurdly confident] 🎬  This Sunday… January 4… when the apps light up like Times Square and everyone suddenly “knows what they want”… one profile  appears…not to waste time…but to steal hearts and make plans. IN A WORLD FULL OF: ·        “Hey” (no punctuation, no ambition) ·        “Just seeing what’s out there” (sir, this isn’t the zoo) ·        and selfies taken in the pass

Day 1 — Tue, Dec 30, 2025 I’m going to get you ready for Dating Sunday! (yep, this Sunday, January 4) Let’s be real: your photos are the difference between “Ooh… yes” and “Hard pass.” Here’s some inside scoop from the “higher-ups I know”…Bumble expects a 25% increase in sign-ups while Match is projecting 35-45%.  (On Jan 4 and the next 10 days after) Dating Sunday is the Super Bowl of online dating —the first Sunday in January when the dating platforms and apps turn into a pa

(That Actually Work — Even After Eggnog) Holiday stress reveals everything If they lose it over traffic, airport delays, or parking at the mall, imagine them during a real relationship problem. December is a free personality audit. Don’t confuse holiday loneliness with chemistry Candles, cold weather, wine, and twinkle lights create false positives. Attraction should still make sense in January. Keep first dates “holiday-light” Hot chocolate, coffee, or a walk with decorat

Top Dating Trends Predicted for 2026 If you’ve been following my articles on various news media and my emails to you,  THANK YOU. Truly. I am honored by your support.  Your comments, emails, and stories over the years have been funny, heartfelt, surprising — and always appreciated. Writing for you all is one of my favorite parts of my job. Thanksgiving was very special too…Two clients got engaged over that weekend!  (Hint: I’m still waiting for permission from you to show you

I think about this all the time. For over 30 years. Yes, you can have a beautiful profile. Well-written. Great photos. You’re on the right dating site. No, that does not mean success. The secret sauce is simple. Confidence. It comes across in messaging. It comes across on the phone or FaceTime. It comes across on first dates. If you don’t have it, your success will be limited. And frustrating as hell. And the funny thing? You’re confident in your career, sports… in most parts

Dating...upgraded to genius mode Let’s be honest: online dating is not for the faint of Wi-Fi. Some people swipe their way into love stories. Others? Into emotional exhaustion and password resets. After 30+ years coaching over 33,000 singles , I’ve seen exactly what separates the ones who find love from the ones who find excuses. Spoiler: it’s not luck, it’s strategy. The winners:  They aren’t whiners.   1. They Treat Dating Like a Strategy — Not a Side Gig Between Netflix an

Every day you wait, you pay — in time, energy, confidence, and love. And believe me, it’s the most expensive tab you’ll ever pick up. After 30+ years in the dating world — building It’s Just Lunch , coaching 33,000+ singles, and helping over 10,000 couples find real, lasting love — I’ve seen the same pattern again and again: The people who get results don’t wait for “someday.” They take smart, strategic action today . Exactly why I built the 33000Dates.com model for successf

🧠 When Mensa Meets Match.com By Andrea McGinty Founder, 33,000 Dates | It’s Just Lunch Featured on Oprah, People, Wall Street Journal, Today Show, CNN & more After 30+ years in the dating world, here’s something that still makes me shake my head (and sometimes laugh out loud): the smarter someone is in real life, the weirder  they can be online.   (ok, what I really wanted to say was:  Is there an inverse correlation between how smart you are in every day stuff and how dumb

If you think dating after 50 is rare or risky, think again. In 2025, it’s not just possible — it’s thriving. Here are ten facts and stats that show why online dating has become the most effective, empowering way to meet your match in your “second act.” Don’t believe me?  I’m a very data driven, strategic dating coach---and that is why over 65% of my clients are in long-term relationships.  Oprah called me the Top Dating Expert in the US after being a guest on her show 4x.   

(and yes, I could’ve written 50... but I love you too much to do that) Hi, my friends! When I sat down to write this, my brain went into...

(Here's a recent article from AARP and New York Times writer Nicole Pajer---Thank you Nicole1) Here’s what dating coach Andrea McGinty...

First Impressions Are Everything In the past two weeks, I’ve been asked this question by at least 20–30 clients:“What should I say  in my...

Seriously—no offense. But I’m online all day helping people find “the one”…and is everyone stuck in a rut? You wonder why no one messages...

If you think October baseball is just for sports fans, think again. The playoffs are a masterclass in strategy, nerves, and wild...